Italian Creativity on the Runway
2025 Edition
Italian Creativity on the Runway — 2025 Edition is organised by IWG Switzerland with the Italian Chamber of Commerce for Switzerland, and under the patronage of the Consulate General of Italy in Geneva. It’s a curated evening celebrating Made-in-Italy fashion and craftsmanship in Geneva.
Format & Venue
A runway show paired with designer corners inside the Maserati CAR AVENUE Genève showroom on Friday, 5 December 2025. Designer corners allow close-up viewing, conversation, and photography after the show.
Audience & Atmosphere
A welcoming event for Geneva’s international community, with attendance from media and industry contacts. The feel is polished yet warm—aimed at genuine conversations and discovery.
Visibility & Media
Inclusion in event communications; presence on IWG channels and partner outlets where applicable; scheduled moments for media/trade; photography and video coverage with a post-event media kit for participating brands.
Inclusive Runway Approach
We value a catwalk that reflects real audiences—featuring a range of ages and silhouettes—and a respectful, supportive, friendly backstage environment.
Who Can Apply?
Made-in-Italy brands across apparel, accessories, footwear, and jewellery—established or emerging—with designers based in Italy or abroad.
Costs & Practicalities
There is no participation fee for brands from outside Switzerland and current CCIS members. Brands are responsible for travel and accommodation, shipping and return of samples, any customs duties, insurance for the pieces, and any optional extras (e.g., additional staff or bespoke set-ups).
What We Provide
Venue and core show production (runway, basic lighting/sound), model casting/coordination, standard hair & make-up, stage management, a staffed designer-corner area, and event-wide photography/video.
What You Provide
Final look selections and sizing information by agreed dates; lookbook/line sheet; brand assets (logo, credits, short bio); any display materials for your corner (if desired); a designated point-of-contact on the day; and confirmation of shipping/insurance arrangements for your pieces.
Sustainability & Presentation
Responsible materials and production stories are welcome. If you have sustainability notes (e.g., sourcing, craftsmanship preservation, low-impact processes), we can feature them in your brand blurb.
Run-of-Show (overview)
Daytime fittings/rehearsal; evening show; designer-corner showcase with informal networking/press moments. A detailed timeline and floor plan are shared with selected brands in advance.
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Selection & Capacity
Participation is curated to keep the programme balanced across categories and aesthetics. Capacity is limited; confirmations are issued by email.
How to Apply
Email infogva@ccis.ch with:
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A short brand introduction (100–150 words)
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Lookbook/line sheet (PDF or link)
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Preferred category (apparel/accessories/footwear/jewellery)
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Any notes on runway looks and designer-corner needs
Subject line: Designer Application – Italian Creativity 2025
