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THE IWG BLOG

Celebrating Italian Creativity and Ingenuity

Aetalia Returns to Geneva: Celebrating Italian Craftsmanship at the 2024 Italian Creativity on the Runway

Writer's picture: IWG SwitzerlandIWG Switzerland

Updated: Nov 17, 2024


Aetalia Photoshoot on the Island of Elba

After a successful debut at last year’s show, Aetalia has captured the hearts of Geneva’s fashion enthusiasts with its unique blend of Italian craftsmanship, elegance, and timeless design. This year, attendees will once again have the chance to experience the beauty of these artisanal creations firsthand.


Dolce Vita Gala in Lugano Switzerland - 2024



Following a recent showcase in Paris, and its participation at the Dolce Vita Gala Night in Lugano, Switzerland, Aetalia continues to make waves on the international fashion scene. The brand, founded by the talented Federica Berselli, embodies the essence of Italian style and quality, with each bag hand-sewn in Federica's atelier on the beautiful Island of Elba. Every piece tells a story of dedication, precision, and a love for Italian heritage.



Designer Federica Berselli in her Atelier on the Island of Elba


Aetalia’s Journey from Elba to Geneva

Federica’s journey with Aetalia began with a dream to create timeless bags that blend beauty with durability. Learning her craft in the artisanal heartlands of Italy, Federica brings her passion to life through her unique designs. Inspired by Elba's landscapes and cultural richness, each bag is meticulously crafted from premium materials, and every stitch is done by hand, ensuring unparalleled quality and charm.




Aetalia Now Available at La Muse Boutique

For those who can’t wait until the runway event, Aetalia bags are now available at La Muse Boutique in Geneva. This boutique, known for its curated selection of high-end fashion, now offers Geneva’s style enthusiasts the opportunity to own a piece of Aetalia. Each bag at La Muse Boutique is a showcase of Federica’s dedication to hand-sewn craftsmanship, bringing a touch of Italian elegance to Geneva.


The Return to Italian Creativity on the Runway

Federica Berselli and Aetalia’s return to *Italian Creativity on the Runway* is eagerly awaited. Their debut at the 2023 edition left a lasting impression, and this year, Aetalia will once again captivate the audience, presenting new hand-sewn designs that reflect the brand’s growth and evolution.



Italian Creativity on the Runway 2023

Join us on December 5th, 2024, at the Maserati Car Avenue Showroom in Geneva, where Aetalia will shine alongside other talented Italian designers. This event celebrates Italian craftsmanship, innovation, and style, and we are honoured to welcome back Federica Berselli and her beautiful creations.


Don’t miss the chance to experience Aetalia’s return to Geneva, discover the collection at La Muse Boutique, and celebrate the enduring heritage of Italian design.


Stay tuned for more updates on the event and be sure to register early to secure your spot!



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