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THE IWG BLOG

Celebrating Italian Creativity and Ingenuity

TUCANO: Italian Innovation, Design, and Sustainability at Italian Creativity on the Runway 2024

Writer's picture: IWG SwitzerlandIWG Switzerland

Updated: Nov 17, 2024


We are thrilled to announce that TUCANO, an iconic Italian brand known for its innovative designs and eco-friendly approach, will be joining us at the Italian Creativity on the Runway on December 5th, 2024, in Geneva. With a rich history rooted in Italian style and a forward-thinking approach to sustainability, TUCANO is set to make an exciting impression at this year’s show.





A Legacy of Innovation and Italian Design

Founded in Milan, TUCANO has been a leader in producing stylish, functional bags and accessories since the 1980s. Originally focused on creating practical yet elegant cases for tech products, TUCANO quickly gained a reputation for blending Italian design aesthetics with cutting-edge functionality. Over the years, their product line has expanded to include backpacks, laptop bags, tablet cases, and travel accessories, all reflecting a modern and practical approach to style.


Through continuous research and development, TUCANO has stayed ahead of the curve, integrating technology-friendly features and materials into their designs. Today, the brand is beloved worldwide for its clever innovations and thoughtful design, making it a go-to choice for professionals, travelers, and creatives alike.




Commitment to Sustainability

In recent years, TUCANO has embraced sustainability as a core value, demonstrating its commitment to the environment through its Tucano for Planet initiative. This program focuses on using eco-friendly materials in their products, such as recycled plastic, organic cotton, and other sustainable fabrics. The brand's Eco-Friendly line of bags, including the Tucano Loop backpack and Tucano Compatto collection, are made from materials derived from recycled PET bottles, reducing plastic waste and environmental impact.


Their focus on eco-conscious production doesn’t just stop at materials. TUCANO has also invested in sustainable packaging solutions and energy-efficient manufacturing processes, ensuring that their impact on the planet is as minimal as possible. By combining sustainability with their hallmark Italian design, TUCANO has created products that are both stylish and responsible, appealing to a new generation of conscious consumers.



Italian Style Meets Functionality

What makes TUCANO truly stand out is its dedication to the Italian ethos of style and quality. Each product is crafted with meticulous attention to detail, blending elegance with the functionality needed for modern life. TUCANO’s designs are not only aesthetically pleasing but also highly practical, featuring protective elements, ergonomic details, and multifunctional compartments.


This commitment to design and functionality has made TUCANO a popular choice for people on the go. Whether you’re a student, a professional, or a traveler, TUCANO’s products are designed to meet the demands of a dynamic lifestyle, without ever compromising on style.




Recent Highlights: Partnership with the Stake F1 Team Sauber & Support of the Venice International Film Festival

TUCANO Trackside Azerbaijan 2024 Stake F1 Team KICK Sauber Alpineracer

TUCANO recently partnered with the Stake F1 Team Sauber, blending Italian design with Formula 1’s high-speed performance. This collaboration, which provides the team with eco-friendly, custom-designed bags, highlights TUCANO’s commitment to sustainable innovation in even the most demanding environments.


TUCANO x Biennale

Additionally, TUCANO celebrated its 20th year of supporting the Venice International Film Festival, where art meets sustainability. This longstanding partnership reflects TUCANO’s dedication to cultural initiatives and eco-conscious practices, reinforcing its role as a leader in both Italian design and responsible production.


TUCANO at Italian Creativity on the Runway in Geneva

As TUCANO joins us at the Italian Creativity on the Runway show in Geneva, guests will have the opportunity to see firsthand how the brand embodies the essence of Italian creativity, innovation, and sustainability. TUCANO’s display will include some of their latest eco-friendly collections, showcasing their unique blend of Italian elegance, practicality, and respect for the environment.


We invite you to join us on December 5th at the Maserati CAR AVENUE Showroom in Geneva to celebrate the spirit of Italian design and craftsmanship. TUCANO’s participation promises to be a highlight, demonstrating how Italian brands can lead the way in style, innovation, and sustainability.


Stay tuned for more updates, and be sure to register early to experience TUCANO and other remarkable Italian brands on the runway!

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