TUCANO: Italian Innovation, Design, and Sustainability at Italian Creativity on the Runway 2024

We are thrilled to announce that TUCANO, an iconic Italian brand known for its innovative designs and eco-friendly approach, will be joining us at the Italian Creativity on the Runway on December 5th, 2024, in Geneva. With a rich history rooted in Italian style and a forward-thinking approach to sustainability, TUCANO is set to make an exciting impression at this year’s show.

A Legacy of Innovation and Italian Design

Founded in Milan, TUCANO has been a leader in producing stylish, functional bags and accessories since the 1980s. Originally focused on creating practical yet elegant cases for tech products, TUCANO quickly gained a reputation for blending Italian design aesthetics with cutting-edge functionality. Over the years, their product line has expanded to include backpacks, laptop bags, tablet cases, and travel accessories, all reflecting a modern and practical approach to style.

Through continuous research and development, TUCANO has stayed ahead of the curve, integrating technology-friendly features and materials into their designs. Today, the brand is beloved worldwide for its clever innovations and thoughtful design, making it a go-to choice for professionals, travelers, and creatives alike.

Commitment to Sustainability

In recent years, TUCANO has embraced sustainability as a core value, demonstrating its commitment to the environment through its Tucano for Planet initiative. This program focuses on using eco-friendly materials in their products, such as recycled plastic, organic cotton, and other sustainable fabrics. The brand's Eco-Friendly line of bags, including the Tucano Loop backpack and Tucano Compatto collection, are made from materials derived from recycled PET bottles, reducing plastic waste and environmental impact.

Their focus on eco-conscious production doesn’t just stop at materials. TUCANO has also invested in sustainable packaging solutions and energy-efficient manufacturing processes, ensuring that their impact on the planet is as minimal as possible. By combining sustainability with their hallmark Italian design, TUCANO has created products that are both stylish and responsible, appealing to a new generation of conscious consumers.

Italian Style Meets Functionality

What makes TUCANO truly stand out is its dedication to the Italian ethos of style and quality. Each product is crafted with meticulous attention to detail, blending elegance with the functionality needed for modern life. TUCANO’s designs are not only aesthetically pleasing but also highly practical, featuring protective elements, ergonomic details, and multifunctional compartments.

This commitment to design and functionality has made TUCANO a popular choice for people on the go. Whether you’re a student, a professional, or a traveler, TUCANO’s products are designed to meet the demands of a dynamic lifestyle, without ever compromising on style.

Recent Highlights: Partnership with the Stake F1 Team Sauber & Support of the Venice International Film Festival

TUCANO Trackside Azerbaijan 2024 Stake F1 Team KICK Sauber Alpineracer

TUCANO recently partnered with the Stake F1 Team Sauber, blending Italian design with Formula 1’s high-speed performance. This collaboration, which provides the team with eco-friendly, custom-designed bags, highlights TUCANO’s commitment to sustainable innovation in even the most demanding environments.

TUCANO x Biennale

Additionally, TUCANO celebrated its 20th year of supporting the Venice International Film Festival, where art meets sustainability. This longstanding partnership reflects TUCANO’s dedication to cultural initiatives and eco-conscious practices, reinforcing its role as a leader in both Italian design and responsible production.

TUCANO at Italian Creativity on the Runway in Geneva

As TUCANO joins us at the Italian Creativity on the Runway show in Geneva, guests will have the opportunity to see firsthand how the brand embodies the essence of Italian creativity, innovation, and sustainability. TUCANO’s display will include some of their latest eco-friendly collections, showcasing their unique blend of Italian elegance, practicality, and respect for the environment.

We invite you to join us on December 5th at the Maserati CAR AVENUE Showroom in Geneva to celebrate the spirit of Italian design and craftsmanship. TUCANO’s participation promises to be a highlight, demonstrating how Italian brands can lead the way in style, innovation, and sustainability.

Stay tuned for more updates, and be sure to register early to experience TUCANO and other remarkable Italian brands on the runway!

Aetalia Returns to Geneva: Celebrating Italian Craftsmanship at the 2024 Italian Creativity on the Runway

Aetalia Photoshoot on the Island of Elba

After a successful debut at last year’s show, Aetalia has captured the hearts of Geneva’s fashion enthusiasts with its unique blend of Italian craftsmanship, elegance, and timeless design. This year, attendees will once again have the chance to experience the beauty of these artisanal creations firsthand.

Dolce Vita Gala in Lugano Switzerland - 2024

Following a recent showcase in Paris, and its participation at the Dolce Vita Gala Night in Lugano, Switzerland, Aetalia continues to make waves on the international fashion scene. The brand, founded by the talented Federica Berselli, embodies the essence of Italian style and quality, with each bag hand-sewn in Federica's atelier on the beautiful Island of Elba. Every piece tells a story of dedication, precision, and a love for Italian heritage.

Designer Federica Berselli in her Atelier on the Island of Elba

Aetalia’s Journey from Elba to Geneva

Federica’s journey with Aetalia began with a dream to create timeless bags that blend beauty with durability. Learning her craft in the artisanal heartlands of Italy, Federica brings her passion to life through her unique designs. Inspired by Elba's landscapes and cultural richness, each bag is meticulously crafted from premium materials, and every stitch is done by hand, ensuring unparalleled quality and charm.

Aetalia Now Available at La Muse Boutique

For those who can’t wait until the runway event, Aetalia bags are now available at La Muse Boutique in Geneva. This boutique, known for its curated selection of high-end fashion, now offers Geneva’s style enthusiasts the opportunity to own a piece of Aetalia. Each bag at La Muse Boutique is a showcase of Federica’s dedication to hand-sewn craftsmanship, bringing a touch of Italian elegance to Geneva.

The Return to Italian Creativity on the Runway

Federica Berselli and Aetalia’s return to *Italian Creativity on the Runway* is eagerly awaited. Their debut at the 2023 edition left a lasting impression, and this year, Aetalia will once again captivate the audience, presenting new hand-sewn designs that reflect the brand’s growth and evolution.

Italian Creativity on the Runway 2023

Join us on December 5th, 2024, at the Maserati Car Avenue Showroom in Geneva, where Aetalia will shine alongside other talented Italian designers. This event celebrates Italian craftsmanship, innovation, and style, and we are honoured to welcome back Federica Berselli and her beautiful creations.

Don’t miss the chance to experience Aetalia’s return to Geneva, discover the collection at La Muse Boutique, and celebrate the enduring heritage of Italian design.

Stay tuned for more updates on the event and be sure to register early to secure your spot!

Register here: https://www.iwgswitzerland.com/2024edition

FLYING HIGH WITH ITA AIRWAYS

Fabio Campitelli (ITA Country Manager), David Fontanella (ITA Sales Account Executive) & Francesco Poleselli (ITA Station Manager)

The After-Work Summer Aperitif held at By Luigia with ITA Airways Country Manager Fabio Campitelli in the esteemed presence of the Italian Consul General to Geneva, Switzerland, Nicoletta Piccirillo was the ideal opportunity to rediscover Italy's national carrier.

As ITA goes from strength to strength (just recently it celebrated 30,000 passengers flown on a single day, setting an all-time record since the Company began operations on 15 October 2021), it also announced the addition to the fleet of the second Airbus A350, dedicated to the Marcello Lippi who led the italian football squad to victory in the 2006 World Cup.

ITA Airways' 'Marcello Lippi' leaving JFK Airport in Style © ITA Airways

The first Airbus A350 with the company's new livery joined the ITA Airways fleet in June to serve the new intercontinental routes that the company opened in the 2022 summer season from Rome Fiumicino to Los Angeles, Buenos Aires, Sao Paulo and Tokyo. The introduction of the Airbus A350 in the ITA Airways fleet represents an important step towards sustainability and is in line with the objectives of the international "Fit for 55" package, whose objectives are shared by ITA Airways.

The arrival of the flagship aircraft has enabled ITA Airways to offer modern, environment-friendly aircraft featuring cutting-edge technology with the aim of reducing CO2 emissions by 750,000 tonnes over the 2021- 2025 plan timeframe.

Of course, Italian style and design is something we have come to expect from ITA Airways, and in 2023 ITA launched their new stunning uniforms by Brunello Cuccinelli and unveiled the plane's new cabin interiors designed by Walter De Silva.

When thinking of Italy exquisite food naturally comes to mind, and ITA Airways has not let us down with Business class now offering 4 signature dishes designed by Michelin-starred Chef Gian Piero Vivalda (Antica Corona Reale).